What is Business intelligence?

Business intelligence blog used to refer to a number of activities a company may undertake to gather information about their market or their competitors. Some areas often included under the blanket heading of business intelligence are: competition analysis, market analysis, and industry analysis.And also biz models for strategies.

The New 4 P's of Marketing

OLD 4P's

1. PRODUCT
2. PRICE
3. PLACE
4. PROMOTION

INTERNET + PEOPLE

1. Personalization
   
2. Participation
3. Peer‐to‐Peer
4. Predictive Modeling
   

PERSONALIZATION-tailoring a consumer product or service to meet their needs.

• Listen to consumers
• Give consumers choice
• Make it all relevant

PARTICIPATION-involving consumers in the marketing mix.

• Create an environment
• Build communities
• Reward participation

PEER‐TO‐PEER -friends and peers are more trusted than adverts.

• Marketing messages are social
• Messages are more valuable andtrusted
• Make things easier to share

PREDICTIVE MODELING - marketing that is relevant to consumer behavior.

• Marketing that learns
• Accept consumer preference
• Consumer privacy, let them opt‐in

“In the online world, businesses have the opportunity to develop very deep relationships with customers, both through accepting preferences of customers and then observing their purchase behavior over time.”
‐Jeff Bezos, Founder of Amazon.com